Google blocks YouTube access on Amazon Echo, Fire TV devices

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However, the spokesperson said, Amazon doesn't carry Google's Chromecast streaming device or its Google Home virtual assistant, or allow users of the Google Cast browser extension to access Amazon Prime Video.

Google and Amazon have been in a petty argument for a long, long time over various services: Amazon and Google see each other as competitors when it comes to selling you music, movies, and apps, so they do little spiteful things to each other.

Is Google right to withdraw the YouTube app as a result of Amazon's actions?

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The tech giant has cut access to YouTube on Amazon's Echo Show, the company's screen equipped smart spearker, and plans to block the video-sharing service on Amazon Fire, its TV streaming device, from January 1. And Amazon last month stopped selling some products from Nest, a Google spin-off that remains under Google's parent firm Alphabet.

Amazon pulled all retail listings for Google's Chromecast and Nexus Player smart TV box in 2015, alongside the Apple TV. Amazon Prime Video subscribers already can't use the Google Chromecast to stream to their TVs because Amazon doesn't support it. They're going to know that, while driving home, they can ask Google or Amazon to deliver a product, all while sitting in traffic. It turns out Amazon had used the web version of YouTube to build a usable kludge.

The continued feuding may hurt Amazon and Google heading into the holiday season as well, as consumers look for streaming-TV devices to buy that don't limit what they can watch.

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Google says YouTube won't come back until Amazon is willing to work together and ensure consumers have access to both companies' products.

Google is trying to force Amazon's hand in the latest update to the two companies' feud. The decision to block YouTube is in retaliation for Amazon's refusal to sell some Google products that compete with Amazon gadgets.

Access to YouTube is considered to be crucial for a media-playing device, so by pulling official support from Amazon's devices Google has illustrated just how important Amazon's store front is, but also that it is willing to use YouTube as leverage to get what it wants, despite the impact on users. The lack of YouTube and YouTube TV will leave the Fire TV short a major app that other devices like Roku, Apple TV, and Android TV all offer. "We hope to resolve this with Google as soon as possible".

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