Amazon Prime Video App Now Available on Apple TV

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A test of audio capabilities on a second-generation Amazon Fire TV device showed full 5.1 sound support, unlike through the tvOS app. First of all, although we are not investment analysts by any means, it makes for interesting viewing to look at the comparative five-year market summaries for Amazon vs. Google. Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets like the Google Home and Amazon Echo Show. Or, rather, what it doesn't stock.

Yesterday, Forbes reporter John Archer wrote about Amazon's new Prime Video app for the Apple TV. As you might know Nest is now a Google subsidiary. Not too long ago, most people's money would have been firmly in the Google corner, but we feel that balance has shifted, and investor's will be backing Amazon to emerge from this duel unscathed. "We hope we can reach an agreement to resolve these issues soon". Amazon on its part is trying to sort things out with Google. On those devices, Google's YouTube and Play services often get prominent billing in search results, but at least you can get Amazon video. Fire TV itself is best seen as a companion to Amazon's $99-a-year Prime loyalty program.

Amazon has its own streaming device Fire TV, which competes against its expensive counterpart Apple TV. The Chromecast streaming product was removed from Amazon.com in 2015.

Which brings us to the Amazon/Apple dispute. Yes, you get Netflix and, yes, at long last there is now support for Amazon Prime Video as well.

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Amazon, Apple and Google/YouTube all have hardware and video components, and all want to have the widest possible reach. However, when it comes to "better business terms", it was generally assumed that Bezos was referring to the so-called "Apple tax".

How many subscriptions do you have to watch content on your television? But it offers no clear information on how users might do so, it not wanting to do any selling or renting out via the Apple platform for financial reasons.

The slightly iffy bit about the Apple TV is the choice of native apps in the Apple TV App Store, which still isn't all that great.

"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", says Mark Eamer, vice president of Prime Video.

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Meanwhile in Apple land, the addition of Prime Video should help bolster the Apple TV's content library until the company's billion dollar push into original programming bears fruit.

The Prime Video subscription includes Amazon Original Movies, Prime Originals, over 140 TV channel subscriptions in the USA and 95 in the UK, Germany, and Austria, Thursday Night Football, and the aforementioned HDR content. Amazon is pushing Top Gear successor The Grand Tour in marketing, while original show The Marvelous Mrs. Maisel has also received a positive critical reception. Now they are not available direct from Amazon, although earlier this year the company did briefly list the latest version of the device for sale on its USA site (but it has since been removed). Google is threatening to pull YouTube from Fire TV by January 1, the latest round in a fierce battle between the two tech heavyweights.

In a statement to Variety, an Amazon rep said: "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

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