Sean Hannity fans boycott Keurig, but will it make a dent?

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A trending topic on Twitter right now happens to be #BoycottKeurig, and the reasoning has to do with Fox News and their lovable (LOL) host Sean Hannity.

Gage and other Hannity adherents posted videos of themselves online attacking their Keurig machines, which generally retail for about $100, to literally send a message to the coffee machine maker.

Using the interview as a springboard, the liberal Media Matters for America site targeted Hannity's advertisers, including Keurig.

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The current rush of companies pulling ads from Hannity's show is related to his recent commentary on the sexual misconduct allegations against Moore, now running for U.S. Senate as a Republican against Democratic challenger Doug Jones. Three women interviewed by the Post said they were between 16 and 18 when Moore pursued them; A fourth, Leigh Corfman, says Moore initiated sexual contact with her when she was 14 and he was a 32-year-old assistant district attorney in Alabama. (Hannity pushed back, saying that if the allegations were true Moore should leave the Senate race.) In response to the criticism, companies like Keurig pulled advertising for Hannity's Fox News show. On a second visit, he took off her shirt and trousers and removed his clothes except for his underwear before touching her over her bra and underpants, Corfman told the Post.

On Saturday, Keurig announced on Twitter that it would no longer advertise on Hannity's show.

Mr Hannity retweeted videos of the destructions, and promised to give away 500 coffee makers. "And there's, I just, I don't know how you find out the truth".

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He compares the Great Keurig War of 2017 to the aftermath of the Boston Tea Party, when colonists who tried to salvage some of the 92,000 pounds of British East India Company Tea that washed ashore were punished for their deficient patriotism-"even though at that point there was no one being financially rewarded for it". "Frankly, I think they were victims of this group that they knew nothing about", Hannity said, referring to Media Matters. Moore denies the allegations and has called the story "fake news".

"Thank you for your concern and for bringing this to our attention". Hannity himself later apologized for his comments in his own tweet: "As I said on TV tonight, I apologize when I misspoke and was not totally clear earlier today".

The heated political environment has created a slew of headaches for marketers who are pilloried for supporting some news networks and then slammed when they pull their ads.

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Initially, company had pulled their ads from Hannity's show as well, but have since backtracked on their statement. And that came just a month after more than two dozen advertisers left Bill O'Reilly's Fox News show following sexual harassment allegations against him.