Facebook now adds direct food-ordering feature

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On Friday, Facebook announced the launched of a service through which its users can order food for take-away or delivery directly through its app or website.

Here's how it works: If you open the Explore menu on Facebook, you'll see a new section called "Order Food", from there, you'll be able to, well ... order food.

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The company began testing its "order food" capability a year ago based on feedback from its users and after adding more partners to its list, a spokeswoman said. In fact, it's one of the most streamlined experience the gig economy has given us thanks to Grubhub's habit of buying up every popular food ordering services in existence, including Seamless, MenuPages and most recently, Foodler. Users can then select the Start Order option. They can then decide if they want takeout or home delivery. Facebook promises you won't need to leave the app to sign up.

For example, if someone has an account with a particular food order service, he/she can easily order with their existing login id. The feature is now gradually rolling out to US users for both the website and the Android/iOS app, and it's currently unknown whether it will make its way to other countries. You can also check out what your friends have to say about a restaurant before placing an order. You're really not doing all that much with the new Facebook app, but it is a convenience.

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Further, to help make a decision, users can also read reviews from friends about the restaurant they are planning to order from.

"Order Food", this new feature has been introduced for US users and we can hope for it to be released in other countries as well, soon.

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Facebook confirmed to Techcrunch it doesn't charge any fees for the service or share in any profits from the orders placed via the social network.