Apple finds a new enterprise partner in GE

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So, what is causing the slow intake of the iPhone 8 among the American people, a market where the iPhone has generally performed much better than in other markets across the globe?

We've said from the beginning Apple could be facing a serious problem with the iPhone 8, 8 Plus, and iPhone X. As demand for the first two has failed to materialize, and with Apple X shipments still far below what the company will need to meet demand, Apple's decision to launch the iPhone X could whack its finances.

Apple has recently slashed orders for iPhone 8 and iPhone 8 Plus by about 50 percent for November and December, Taipei-based Economic Daily News reports, citing sources in Apple's supply chain.

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"Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone", Vinh wrote in a client note obtained by Reuters earlier this week.

Signs of poor demand for the iPhone 8 fuelled more questions on Thursday over Apple Inc's strategy of releasing two phones within months of each other in 2017, sending its shares nearly 3 percent lower. "(But) this is the early innings of what we believe is the biggest iPhone product cycle with X leading the way".

Described as overpriced and lacking new features retailers and carriers in Australia who were banking on increased demand for the new iPhone 8, have now cut back their second and third quarter revenue forecasts.

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Apple hasn't released any sale numbers on the iPhone 8, but there are signs of poor sales.

Investors shouldn't let worries about Apple 's iPhone orders keep them out of the stock's likely run higher, CNBC's Jim Cramer said Thursday. "At $999, the iPhone X is priced to be a natural increment beyond the iPhone 8 Plus". "Certainly Hon Hai could rise as it's the sole assembler of the iPhone X", said Anderson Chien, a Cathay Futures executive vice-president.

The Apple iPhone X has a lot to offer but the one thing that everybody is looking forward to seeing is the new facial recognition system that would be exclusively offered on the new Apple iPhone X this year.

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Three Apple iPhones showing three different parts of Apple's App Store.