New Apple Watch 3 Series

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The Apple TV 4K is also getting support for Amazon Prime Video before the end of the year, and the iPhone maker said it's actually teaming up with Netflix to create more 4K titles. The addition of 4K content, which you can stream as well as download, is mainly created to support the new Apple TV, which supports 4K HDR output for the first time.

The device also streams at a native resolution of 2160p, and supports both HDR10 and Dolby Vision HDR.

This was the world the original Apple TV was born into, and it gave people access to a smart ecosystem while the TVs themselves were too "dumb" to do so themselves. Apple also explained that if you've purchased eligible movies in HD, they'll automatically be upgraded to 4K HDR for free.

The presentation also highlighted the Apple TV 4K's ability to go beyond streaming movies and TV shows.

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WatchOS 4 also has the proactive Siri watch face that displays the information users need most throughout the day, an enhanced Workout app with new interface, custom High Intensity Interval Training (HIIT) workout type and auto-sets for pool swims. The company claims its CPU performance is twice as fast as the last Apple TV, and its graphics speed is four times as fast.

The new video encoder that will power video recording on the new iPhones is supposed to deliver faster video frame rates, as well as real-time image and motion analysis.

Billy Lynn's Long Half-Time Walk is the first 4K Blu-ray on the market supporting 60FPS, and I wouldn't be surprised if more directors start experimenting with the higher frame rate. The updated Heart Rate app provides notifications of irregular heart rate, which is useful if you have a heart condition and would like to track your changes during your daily grind.

In comparison, with much fewer different models of streaming boxes out there, it's much easier for manufacturers to focus their attention, leading to better supported hardware and fewer bugs. It'll be particularly important for regional sports, which typically requires a cable or satellite subscription.

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Next stop at the Apple event is the new Apple TV.

The iPhone X's price starts at $999 (64 GB) and will be out in the market on Friday, Nov. 3 while pre-orders will be accepted starting on October 27.

At its September 2017 event, Apple unveiled a new, fifth-generation Apple TV device, which will bring new features like 4K and HDR to Apple TV for the first time.

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