Taylor Swift's new music video makes biggest YouTube debut ever

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The video was debuted at the MTV Video Music Awards on Sunday.

On Spotify, listeners streamed Look What You Made Me Do more than 8 million times, setting a global record for the most first-day streams on the platform, the Associated Press reported.

West also took aim at Swift on his track "Famous" past year, in which he referred to the singer as a "b***h" and joked about sleeping with her.

Antonoff co-wrote and co-produced "Look What You Made Me Do", Swift's upbeat new song that is rumored to be about Kanye West.

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And despite the fact that Luis Fonsi and Daddy Yankee's "Despacito" remix with Justin Bieber was dubbed the song of the summer, that music video only racked up a "mere" 20 million views in 24 hours, which is nothing compared to Swift. "Look What You Made Me Do" averaged 30,000 views every minute in its first 24 hours, exceeding more than 3 million views each hour, according to YouTube.

The artwork for Reputation, which features the musician looking sultry in a black and white shot, surrounded by a collection of newspaper headlines bearing her name, will appear on the side of UPS vehicles travelling across America in the run-up to its release in November (17), with the first convoy of trucks already on the road in Atlanta, Georgia, Nashville, Tennessee, and New York City.

Viewers enjoyed the video, with one writing on Twitter that "no on can roast Taylor Swift better than Taylor Swift herself". The video portrays Swift literally rising from the dead as she becomes more glamorous and powerful.

"Look What You Made Me Do" director Joseph Kahn shared a status update thanking fans for supporting the video and announced the final number for video views.

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The first single from Swift's upcoming Big Machine album Reputation, "Look What You Made Me Do" is an out-of-the-box blockbuster.

Swift is one Target's best-selling artists of all time, Mark Tritton, executive vice president and chief merchandising officer, said in the statement, and the magazine gives the retailer an exclusive collectible for her fans during the fall shopping season.

By contrast, Ed Sheeran's Shape of You (which previously held the one-day streaming record) saw its streaming tally increase in its second 24 hours on the platform.

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