As Johnny Lin noted in his blog, from April 20 - June 7 it was one of the top 10 grossing apps in the US App Store. Apple has explained how they need to carefully test and evaluate the apps submitted to ensure they are safe to use and meet all their requirements.
According to new rules, developers can not display the app review prompts whenever they wish too, instead now they have to follow 2 important points before doing so.
In its App Store Review Guidelines, Apple said: "Apps may use in-app purchase currencies to enable customers to "tip" digital content providers in the app. Apps may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase". Case in point: New York Magazine is reporting that some people recently tried to release a Pepe-themed game on the App Store, but they were summarily rejected due to the fact that Apple now recognizes Pepe as an offensive symbol.More news: Xbox Exclusive: Microsoft unveils Forza Motorsport 7, shipping on October 3
"Your app contains images and references of Pepe the Frog, which are considered objectionable content", an Apple App Review Board employee wrote in a rejection notice to Spirit Realm, Vice's Motherboard confirmed. Citing an App Annie report, he added that the App Store had generated twice the revenue of Google's Play Store in the March quarter.
After scanning his contacts, it noted "no dupplicates were found", with the same misspelling. But that's anecdotal, so I wondered: Where are these revenues coming from? Reportedly, Apple told several Chinese social networking apps, including WeChat, to disable their tip functions or risk being kicked off the App Store.
And perhaps more importantly, their subscription fees start from $4.54 per month; around 1/20 of the fee for this scam app on the US App Store.More news: Arsenal determined not to sell Alexis Sanchez to rivals Manchester City, Chelsea
Search Ads is a new feature available to iOS developers that allows them to invest in the promotion of their apps. Apple introduced at last year's WWDC as way to cut through the 2 million or so apps on the store.
This app isn't an isolated case, and because the App Store displays ads in paid-for adverts in a similar way to organic search results, developers can shoehorn suspicious, money-grabbing apps right into the spotlight. Search ads ensure it earns the top spot when you search for terms like "qr scanner" or "qr code", giving it more visibility and, to some, credibility than its legitimate counterparts.More news: Police identify mother, 2 daughters found dead at Ohio home