Shots fired! Instagram launches new face filters to rival Snapchat

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Slowly Instagram began adding features from Snapchat, like fancy text, and stickers. Facebook purchased the app MSQRD earlier past year to build these virtual face filters, which are already available in the main Facebook app's camera as well.

"From the very first photo filter to Boomerang and more, Instagram has always been the place you can go to turn regular moments into something you can't wait to share", Instagram explained.

Promo images released today show people larking about with various filters including flower crowns and bunny ears. With face filters though, the app now offers everything that its biggest competitor does. "Face filters" allow users to add furry koala ears, math equations swirling around their head, or six other face filters to their selfies by opening the camera and tapping on the new face icon in the bottom right corner. You can then send them directly to your friends or add them to your Story, but strangely, you won't get the option to publish them in your feed. You can also now use an eraser brush for more creative snaps. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies. Users can easily access the hashtag sticker at the top right of the screen, customize the hashtag and quickly add it to a story. The eraser brush, meanwhile, comes in handy for quickly adjusting photos and videos when experimenting with drawing tools. "You can erase other things you've drawn and play around with removing color", Instagram said.

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All of this is included in today's Instagram update which is now available for both iOS and Android. Snapchat's typically make your face dewy and even a little thinner-all to make you look like a more appealing human being.

"If we're being honest with ourselves, this is the way the tech industry and frankly all industries work".

This means war, but it's hardly a surprise anymore. Since then, it seems that Facebook has been intent on copying Snapchat's success instead. "When you can make it so that you can intermix digital and physical parts of the world, that's going to make a lot of our experiences better and our lives richer", Facebook CEO Mark Zuckerberg told BuzzFeed News in an interview ahead of F8.

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