Facebook sees future in augmenting our reality

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Speaking on Tuesday at F8, the company's annual conference for software developers, chief executive Mark Zuckerberg said Facebook was an obvious hub for businesses to reach people and experiment with augmented reality, although he did not suggest the company was planning to make similar games itself.

"We have a lot of work and we will keep doing all we can to prevent tragedies like this from happening", added Mr Zuckerberg.

But he's not planning to take us there via headsets or glasses - as most had envisioned - but through apps downloaded onto smartphones. "That's why I'm so excited about A.R". There really wasn't any good use case at the time, either-Facebook's big bot reveal was a cat that told you the weather. He said Facebook wanted to provide the tools to make communities more safe, supportive, inclusive and civically-engaged. In April, the company announced that Instagram Stories now has 200 million daily active users, surpassing the 161 million Snap reported in its last filing. Since coding can be a lonely undertaking, Facebook is launching Developer Circles. Augmented reality helps to make online relationships feel more real. "Even if we were a little slow to add cameras to all of our apps", Zuckerberg said, "I'm now confident that we're going to put this technology forward". Zuckerberg added: "We see the beginning of a new platform". "This is act two".

[Image: Facebook] On top of that, however, Facebook will offer other powerful algorithms to developers, which include object recognition, the ability to map a 2D scene as 3D (to create convincing effects in space), and even the option to drop a virtual object in the real world and have it be something other users can see. The company isn't done with VR by a long shot, but it's now setting its sights on augmented reality, as well. Earlier this year, Facebook poached ex-Googler Hugo Barra from Xiaomi to lead its V.R. team, a signal to some that Facebook's V.R. projects needed more adult leadership.

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Today, Facebook launched a closed beta today for AR Studio, a set of tools it will slowly release for outside developers to build augmented-reality applications for Facebook. "We all know where we want this to get eventually".

When you think about Augmented Reality on the mobile, you instantly think about Pokemon and SnapChat that overlay digital assets on the real world.

"Augmented reality will help us mix the digital and the physical in new ways", Zuckerberg said during a keynote presentation. It's also worth mentioning that Snapchat played an important role in popularizing this trend and Facebook has been widely ridiculed for copying Snapchat.

Zuckerberg spoke in general terms about the potential of AR, such as it's power to creating new things, get more people involved in the arts and create new communities.

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