Facebook conference day 2: Still all about the camera

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Facebook is getting better at acknowledging "the many, many unintended consequences of their actions" and "the power and reach of their platform" Wood said, including its handling of fake news on the social media site. Frames Studio which is a global online creative editor, that allows you to design frames that can be used either as profile picture frames or in the new Facebook camera. AR Studio can be used to create masks, scripted effects, animated frames and other AR technologies that react to movement or interactions during live videos.

Standing in front of a packed arena and whilst being watched by millions around the world, Zuckerberg explained how Facebook is making the camera the first augmented reality platform. Act one involved bringing smartphone camera support across all of Facebook's applications, including Messenger, Events, and Instagram.

F8 developer attendees are all getting a free Giroptic iO 360 connected camera, Schroepfer said, positing 360-degree imaging (and then virtual-reality 360-degree video) as the next step beyond mere 4K video.

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People are already using the cameras on their phones to write text on images, add digital objects and modify existing things with face filters and style transfers.

Facebook, Inc. (NASDAQ: FB) chief executive Mark Zuckerberg has unveiled his strategy in virtual reality and augmented reality on Tuesday at the annual Facebook Developer Conference, or F8. It will allow the developers to create their effects. Facebook said it aims to combine a phone directory and Yellow Pages to help Messenger users find relevant contacts and businesses. Recently the company has launched stories on its platform. Users will be able to directly add in a chat bot to their Messenger group thread and share the conversation.

Facebook isn't stopping at virtual worlds. Facebook's new virtual reality app will make it feel like you're in the same room as friends, or on the same beach, garden or park - the new VR app can transport your avatar anywhere. The workplace also opened its platform for developers to make custom bots specific to their organization's needs.

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