A $10 million investment for a vehicle that sells 100,000 units a year costs $100 a vehicle.
The outside of Houston's NRG Stadium, the home of Super Bowl LI.
The company has said the advert was not meant to be political, but Marcondes added that the company would not apologise. "There is a lot of pressure, but we are building brand awareness and the Super Bowl can give you wings".
The commercial highlights the positive impact that many immigrants have had on the USA, while the current conversation about immigration is centered largely on terrorism or how undocumented workers are taking U.S.jobs.
For the first time ever, posh jeweler Tiffany & Co, the creator of the Super Bowl Vince Lombardi trophy, will place an advertisement during the game featuring singer Lady Gaga.More news: The current rumoured WrestleMania card features some exciting matches
But, as it turns out, for more than 30 years that timeliness has been part of what has made Super Bowl ads special.
Nintendo is hoping you'll make the 'Switch'.
"The price every year keeps going up and up and up", said Tony Case, an executive editor at Adweek. The brand will also run a series of lighter digital video ads with Pepsi (which owns Frito-Lay) featuring four National Football League stars.
'This commercial shows the start of Budweiser's journey, ' Anheuser-Busch's vice president, Ricardo Marques, said in a statement. And as a result, many are calling for a boycott of the brand. The commercial has racked up more than 2.6 million views on YouTube since being posted Tuesday.
But for others, that amount of money is well beyond what they're willing to shell out for the big game, Reuters reported Thursday.More news: Judge: Mexican drug lord 'El Chapo' will stay on 23-hour lockdown
And why use one celebrity when you can have many? These numbers are not easy to come by (as they are guarded by networks and advertisers), but Variety broke down its best estimates for top ad prices during the 2015-2016 television season.
The commercial is set in St. Louis but over 100 people participated in making the ad, which they shot outside of New Orleans.
Four-time winning Super Bowl champion Tom Brady, who leads his New England Patriots on the field again this year, will appear during commercial break in a 360-degree ad for Intel Corp. The hashtag #boycottbudweiser is trending on Twitter today, the day of the Super Bowl, as large numbers of Trump supporters are denouncing the ad as a rebuke of Trump policy.
"Because if you're in a fantasy world you're not gonna offend anyone and you're not gonna have people say "they chose that approach, they had some sort of message that they were trying to push so I'm not gonna buy their product".
Allan has over 20 years of experience in media and ethics. This is partly due a company's failure to strategically build its brand in a way that doesn't offend or alienate consumers. "Our thought was, well, if the copy machine would have such power to affect politics and support movements like the solidarity movement in Poland and freedom movements in Russian Federation itself, imagine how much more impact the personal computer could have - something capable of doing real typefaces and that could even talk", he tells TIME.More news: Missing Texas college student's boyfriend arrested after human remains found during search