Police and health and safety officers are investigating how a 10-year-old boy died at a Topshop store in Reading on the first day of half-term.
Kaden Reddick suffered serious head injuries when a store display barrier fell on him at the Topshop store in the Oracle shopping centre on Monday afternoon, police said.
A YOUNG schoolboy tragically died after an accident in The Oracle left him with serious head injuries.
It is reported that the boy pulled on some type of barrier in the store, which crashed down on top of him.More news: Eight killed in Kashmir gunfight, protestors clash with security
A spokesman for South Central Ambulance Service said: " We received the call at 4.12pm to reports of a 10-year-old boy who was suffering a seirous medical emergency.
Officers have been here all night and remain on site to continue their investigations.
The boy, from the Reading area, has not been named and the coroner's office in the town said an inquest had not yet been opened as police were still investigating.
A bunch of flowers was left by a passer-by against the shop's closed shutters.More news: Protestors rally at Jackson Planned Parenthood
A date for a post-mortem examination was also yet to be set.
A spokeswoman for Reading Borough Council said the authority was working with police to find out what happened. One of the cards reportedly read: "RIP little man".
Topshop's board and staff said they were "deeply saddened" by the "horrific" incident.
Topshop has said its thoughts are with Kaden's family and they were "investigating all the events surrounding this extremely sad situation".More news: Tour bus crashes in Taiwan, killing at least 32
Paramedics treated him in the shopping centre.